Senior product designer & UX researcher
Hi, I'm Veronica, a senior product designer based in Copenhagen. Over the past decade I've helped companies like Google, Penneo, and ProMark turn complex, data-heavy products into experiences that feel intuitive, transparent, and human.
Say hello —
Call it Product Design, Service Design, UX Design, UX Research, Transformation Lead, or AI Transformation Designer, the title matters less to me than the work: mapping problems and designing better products, services, and processes.
Core UX
Core UI
Position — UX Designer & Researcher
Working across UX design and research to shape Hakio's forecasting product. Conducting user interviews, translating insights into product opportunities, and collaborating with Product and Engineering to make complex forecasting data easier to understand and act on.
Position — Product Designer
Established the foundation for ProMark's UX practice as its first UX designer, shaped UX strategy around adoption and self-service, and built the company's design system. Led evaluative research and partnered with executives and cross-functional teams to turn ideas into shipped product experiences.
Position — Senior Product Designer & Lead UX
Recruited and led a cross-functional design team, championed product-led growth, and shipped SaaS design for customers across the Nordics and Belgium, pairing leadership with hands-on flows, prototypes, and research.
Position — Senior UX Lead
Led UX for hyper-converged infrastructure and machine learning-powered dashboards, making complex predictions intuitive and actionable. Ran usability testing and workshops across the USA, Ireland, and Japan while mentoring a small design team.
Position — Senior UX Consultant
Drove human-computer interaction and usability testing for Google Cloud and ML products, translating research into features that simplified data-heavy experiences for global B2B and B2C users.
Position — Senior User Experience Designer
Delivered user-centric design for clients including BBVA, HSBC, Vueling, Aeroméxico, MasterCard, ABC Hospital, and a Mayo Clinic appointments app.
Position — UX Researcher & Designer (Freelance)
Designed applications for AsoFarma and a leading mental health app for Pfizer in Mexico. At Electronic Arts, identified platform issues aligned with Latin American mental models and translated findings into design solutions.
Always learning, especially where design meets AI.
MIT
In progress
MIT
Issued Feb 2024
Issued Jun 2023
MIT
Issued Feb 2019
Nielsen Norman Group
Issued Nov 2017
Nielsen Norman Group
Issued Nov 2017
Away from design, you’ll find me dancing or up in the air practising aerial arts. It’s where I get out of my head, play with movement, and enjoy the challenge of learning something new.
