User-first design,built for scale

Hakio · Denmark

Working across UX design and research to shape Hakio's forecasting product. Conducting user interviews, translating insights into product opportunities, and collaborating with Product and Engineering to make complex forecasting data easier to understand and act on.

ProMark · Denmark

Established the foundation for ProMark's UX practice as its first UX designer, shaped UX strategy around adoption and self-service, and built the company's design system. Led evaluative research and partnered with executives and cross-functional teams to turn ideas into shipped product experiences.

Penneo · Denmark

Recruited and led a cross-functional design team, championed product-led growth, and shipped SaaS design for customers across the Nordics and Belgium, pairing leadership with hands-on flows, prototypes, and research.

Google · USA / Mexico

Led UX for hyper-converged infrastructure and machine learning–powered dashboards, making complex predictions intuitive and actionable. Ran usability testing and workshops across the USA, Ireland, and Japan while mentoring a small design team.

Google · USA / Mexico

Drove human-computer interaction and usability testing for Google Cloud and ML products, translating research into features that simplified data-heavy experiences for global B2B and B2C users.

Multiplica · Mexico

Delivered user-centric design for clients including BBVA, HSBC, Vueling, Aeroméxico, MasterCard, ABC Hospital, and a Mayo Clinic appointments app.

Tres Prima & Electronic Arts

Designed applications for AsoFarma and a leading mental health app for Pfizer in Mexico. At Electronic Arts, identified platform issues aligned with Latin American mental models and translated findings into design solutions.