Selected cases · 2020 to 2026

Work I'mproud of

Projects where research, systems thinking, and craft came together to make a measurable difference, from AI dashboards at Google to building a UX practice from scratch at ProMark.

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Selected work

5 projects · click a sheet to open it

Omnidoc patient app screens: doctor search, online pharmacy and onboarding

Case 01 / 05B2C Health · Mexico

Omnidoc: Connecting Doctors, Patients & Pharmacies

Main product designer on a healthtech platform that finally connects doctors, patients and pharmacies in Mexico, where unregulated medicine sales mean patients often switch to cheaper generics without their doctor ever knowing. With a user researcher and one more designer, I ran a Jobs-to-be-Done discovery across 25 patients, 20 doctors, 20 pharmacists and 3 pharmaceutical companies (fully remote workshops), then designed the patient app for iOS and Android (find specialists, book appointments, read lab results and prescriptions, order medication) plus the web app for doctors, nurses and secretaries (prescriptions, lab results, schedules, fees, SMS/email).

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Pfizer wellbeing app concept in glass phone frames: welcome screen, mood check-in and stress tracking dashboard

Case 02 / 05Health · Freelance 2020

Pfizer Mental Health App

A mental wellbeing app for Pfizer in Mexico, in collaboration with Tres Prima. Explore a new dashboard concept with short check-ins, stress tracking, shuffle thoughts recommendations and optional support when low mood persists.

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Redesigned Google Cloud Learning certification dashboard

Case 03 / 05B2B / B2C · Google Cloud

Google Cloud Learning: Certification Platform

Certification providers had no platform connecting them with sales reps, school administrators, teachers and students, and the internal tool built to replace spreadsheets reached only 30% adoption. I ran a one-day Google Design Sprint, think-aloud tests and stakeholder workshops across Mexico, the USA, Ireland and India, then defined an MVP that development could ship in three months while reusing existing work.

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Case 04 / 05SaaS · 2020, 2023

Penneo: Scaling Design for Growth

Recruited and led a cross-functional design team while shipping hands-on product design for customers across the Nordics and Belgium, championing product-led growth and evolving design standards across the platform.

ProMark product experience and design system

Case 05 / 05B2B SaaS · 2024 - Present

ProMark: Building UX from Zero

As ProMark's first UX designer, I established the company's entire user experience practice: drove user adoption and self-service for the flagship product, led evaluative research, and built a design system of standards and reusable components now scaling across the Nordics and the UK.