Hi, I'm Vero Martínez
Product designer from research to shipped product
Multidisciplinary designer based in Copenhagen with 10+ years in research, product and service design, and transformation for B2B, B2C, and SaaS businesses. I love turn complex problems into better experiences.
10+
years across SaaS, fintech, health & AI products
3
design teams built and led from the ground up
MIT · Google · NN/g
certified in AI product design & UX management
What I can
help you with
Product Strategy
Define clear product visions and roadmaps that align business goals with user needs, from discovery to launch.
User Experience Design
Create intuitive interfaces and seamless user journeys, building scalable design systems that ensure consistency.
Research & Facilitation
Lead discovery sessions and design workshops to uncover insights, validate concepts, and drive cross-functional collaboration.
Design Systems & AI Products
Build reusable components and standards that scale, while shaping user-first experiences for AI and data-heavy products.
Cases · 05 projects
Problems solved
Case 01 / 05Health · Concept
Pfizer Mental Health App
A mental wellbeing app concept with short check-ins, stress tracking and optional support: a calm dashboard where small steps feel manageable.
Case 02 / 05B2B / B2C
Google Cloud Certification Platform
Turned spreadsheets and a 30% adoption tool into a validated MVP, through a Google Design Sprint and workshops across four countries.
Currently open to new projects and freelance work.
say hello ↓